123.IE ARE PROUD TO BE THE OFFICIAL SPONSORS OF ATHLETICS IRELAND
123.ie are excited to unveil our new brand campaign with Athletics Ireland as part of our recent announcement as their national partner in a three year deal. The support from 123.ie will further help develop the sport from grassroots right up to those medal-winning champions.
Irish Athletes always try for better, and they always bring us moments to remember.
Be inspired by the rising stars of Irish athletes!
123.ie Announced As Kit Sponsor For Irish Athletes
123.ie was announced today as the official kit sponsor to Athletics Ireland that will see the ‘Give better a try’ Irish insurance company further invest in a sport that is riding the crest of a wave following a host of outstanding performances both nationally and internationally in recent months.
The deal will see 123.ie offer additional support the current generation of Irish Athletics stars, while also backing the future stars of the sport as they progress through Athletics Ireland’s performance pathway programmes. 123.ie already directly sponsor a number of Irish athletics stars and this new kit sponsorship will further highlight their commitment to promoting the sport from grassroots right up to those medal-winning-stars.
Speaking about the new sponsorship Elaine Knowles, Head of Marketing at 123.ie, said: “Since we started working with Athletic Ireland last November, we’ve made no secret of our desire to help and support athletes of all levels to be the best they can be. We’ve long been admirers of the great ambassadors we have in the athletics in Ireland, and we want to give them all the backing we can so they can continue to perform and inspire on the world stage. 123.ie are proud to call ourselves the national partner of Athletics Ireland and this new kit sponsorship deal, along with our direct sponsorship of 6 high performance athletes, marks the next step in our plans to help the sport grow in Ireland over the coming years”.
The new kit will feature next weekend as Team Ireland travel in Istanbul for the European Indoors Championships.
123.ie Brand Ambassadors
Israel Olatunde, Irish 100m Record Holder
10.17… Seconds! This is the record-breaking time that gave Dundalk’s Israel Olatunde the title of Ireland’s fastest man, demonstrating what it takes to be the best and to remember the important things in life.
Kate O’Connor, Heptathlete
Newry-native Kate is no stranger to the world stage. 2022 was her most successful year-to-date winning Sliver at the Commonwealth Games, giving better a try is what Kate does best – from hurdles to shot putt, her talent is endless
Reece Ademola, Long Jumper
Meet Reece Ademola, the 6’9” long jumper with a dream of going to the Olympics. The Cork teenager is already the third best Irish long jumper in history aged just 19!
Darragh McElhinney, Cross Country Champion
Darragh McElhinney European Silver Medallist and National Cross Country Champion Darragh McElhinney is one to watch, 2022 was certainly Darragh’s year but on the track and cross country.
Efrem Gidney, European U20 Cross Country Bronze Medalist
Efrem Gidney is trail blazing his way into the athletics scene, securing 5th place in his first Europeans Championship in Munich. The European U20 Cross Country Bronze Medalist was honored with Endurance Athlete of the year at the 123.ie Athletics Awards.
123.ie & Athletics Sponsorship Details
The new partnership will see 123.ie become the national partner of Irish Athletics until the 31st of December 2025 and will include:
• Title sponsorship of 40 Athletics Ireland National Championships: Juvenile, U20, U23, Senior, Masters, Schools.
• Title Sponsorship of National Athletics Awards
• Title Sponsor of Athletics Summer Camps
• Title Sponsor of Athletics Ireland led Family mile events, and more ‘to-be-announced’ participation initiatives.
There’s never been a better time to get involved in this wonderful sport! To join a club or to find out more about Athletics Ireland, click here: https://www.athleticsireland.ie/