Well, it’s that time of year when we come out of our caves and welcome 2024, and here at 123.i.e., we’re always trying for better, so we wanted to refresh our ‘Remember, forget’ campaign to ring in the new year.
We have been working on a number of TVCs and we have the first one to share with you.
We had a busy a few months trying to recreate hot summer beaches in midwinter Dublin, climbing hills in Howth and leaving the lights on in Baldoyle. It’s all part of 123.ie’s campaign, which will launch across multiple media - including TV, VOD, radio and digital throughout 2024.
Our campaign centres on our consumer insight show that people have a lot on their mind, and insurance shouldn’t be one of those things. So, with 123.ie, you can remember the more important things in life, and forget about us. If you need us, we’ll be there with the best benefits and insurance so good, you won’t need to shop around.
It’s a follow-up to last year's “Remember/Forget” campaign, which positioned 123.ie’s service and products as so good, you could forget insurance concerns and focus on remembering life's important moments. For 2024, however, we’ve gone to another level - from the joy of remembering to the consequences of forgetting. What happens if you forget to put on your handbrake, take your house keys with you or check where your passport is?
A campaign of short, sharp, simple moments makes it all too clear… which is why 123.ie gives you more remembering power. 123.ie benefits and insurance are so good, that you can just forget about us and remember the more important things.
We’re accompanied by the “Pièce de Résistance” of the campaign: Simple Minds' iconic (and entirely appropriate) "Don't You (Forget About Me)". The result? A campaign that understands the hassle of forgetting, while being funny, sharp and… well… unforgettable.
Elaine Knowles, Head of Marketing at 123.ie, was delighted with the outcome. “What a rollercoaster of a shoot!”, she said. “We covered so much in a short space of time, and we’re excited with the result. At 123.i.e., we’re always trying for better, and the latest iteration of our campaign has captured what we believe is our core consumer insight – that our customers can just get on with their lives and remember the important day-to-day stuff, because we’ll be there if they need us. Our car, home, travel and health insurance products cover people in all sorts of day-to-day challenges, both big and small.
You can view the first of our series of TVCs here:;
