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Michelle Molloy

Marketing Communications Manager with 10 years brand marketing experience and a passion for all things athletics!

Updated: | 1 minute read

The European Athletics Championships kicks off this week and the largest team of Ireland’s finest will hit the track in Rome. We are delighted that four of our brand ambassadors are representing their country in search of glory.  

Ciara Mageean takes part in the 1500m, Sharlene Mawdsley races in the 400m and relays, Efrem Gidey will compete in the 10,000m and Ireland’s fastest man Israel Olatunde will feature in the 100m and men’s 4x100 relays. Your can keep up to date on Athletics Ireland social channels for news and updates.  

123.ie are proud to be the official sponsors of Athletics Ireland. Recent we launched our new marketing campaign featuring Ciara. The campaign focuses on the determination and dedication before she became successful. The creative executions highlight the importance of grassroots support for athletes, and how this positively effects their future success. 

The support from us will further help develop the sport from grassroots right up to those medal-winning champions. Irish Athletes always try for better, and they always bring us moments to remember. Be inspired by the rising stars of Irish athletes! 

Best wishes to everyone taking part in the European Championships from everyone at 123.ie.

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